Writing. Copy editing. Sense checking. Being inspired.
“I simply could not be writing books that read well and have impact without Michelle’s incredible input.”
George Swift, Mindset Mechanic, co-founder of BBB Success Groups and Extreme Growth Masterminds
The brief
BBB is an inspirational members club for ambitious business owners. George Swift, the co-founder and front man in every sense, approached me to help turn his gems of wisdom into clear easy to understand engaging copy that would help small, ambitious and growing businesses raise their game, grow and succeed.
The solution
George knew exactly what he wanted to say, so this was then a case of making sure the copy flowed, made sense, was clear, consistent and easy to understand. George’s nuggets of wisdom are inspiring - the copy needed to reflect this and do justice to the great information he was sharing.
Over a short time frame, working closely with George and his team, we created this brilliant book that I think all small business owners should read. You’ll get something from it. I promise.
Here’s what George had to say:
“I have been working with Michelle on 2 books. I have all the content and wise words but often lack the ability to do it credit in written format. Michelle is a wizard at not only sense-checking my writing and often re-writing my words but also in holding the entire book in her head and offering invaluable editorial recommendations and changes.
I have published one book and continue to work through Michelle’s recommendations on the other. I have a 3rd book which I’ve completed the second draft of which I will also be sending Michelle shortly.
I simply could not be writing books that read well and have impact without Michelle’s incredible input.
I have no hesitation recommending her for creating pieces from scratch or re-writing existing content to a professional level. No matter how big or small your project is, it will be better with a bit of Michelle in it. ”
