Could I be the freelance copywriter you're looking for?
This is me, Michelle Power, freelance senior copywriter, at your service
Are you after a copywriter who can get under the skin of what it is you do, why you’re fab? A writer who can tell your story in your tone of voice, the way you’d say it, if only you were better with words?
I have more than 20 years of copywriting experience, writing for advertising, marketing, packaging, catalogues, web content, emails, social media... you name it.
An experienced professional copywriter, I can take on everything from product naming and pack copywriting, to an entire multimedia campaign, adding value and boosting sales through impactful, motivating copy.
“Michelle, the power of words! The most amazing copywriter who managed to put all my garbled recipe notes into a coherent order, with great quips included.”
A potted history
My writing career began when my head was turned by the creativity I saw in advertising. It was a golden age of memorable ads and incredible headlines. Graduating with a BA Hons in Advertising, I headed to London and the bright lights of agencies such as FCB, D’Arcy and CDP.
A few years and a gong or two later, my head was turned again, this time by the iconic ethical champion, The Body Shop. Fast forward five years and I was approached to become Head of Copy for the organic skincare standard bearer, Neal’s Yard Remedies, where I spent the next seven years.
Finally it was time for me to spread my wings and embark on my much longed for new adventure, as a freelance copywriter.
Enough about me, why don’t we have a virtual coffee and let’s talk about you.
Don't take my word for it, here's what some of the people I've worked with have to say...
“Whenever I’ve got anything important or tricky to write I call Michelle. She manages to paraphrase what I want to say to present it in a much more compelling way. She asks the right questions and always provides great input. I would unreservedly recommend her.”
“Having a brochure that we are proud of and completely captures the essence of what we are trying to communicate to the world is just fantastic and we couldn’t have done that without you!”
“Michelle really is a maestro of words! From the beginning Michelle completely understood the tone I was looking for and what I wanted to achieve with my website copy. Through supportive, knowledgable guidance she worked her magic to create exactly what I wanted to achieve. I would highly recommend Michelle to anyone struggling to find the right words in an impactful way for their marketing materials.”
“Sometimes you know the message you want to get across but the words just don’t come to you. Or you’re not certain the words you say are heard by the recipient the way you want them to be heard. That is where Michelle excels.
I wanted to refresh my LinkedIn profile to get “me” across and Michelle helped me do it. She provided a few iterations after Zoom meetings and after coaxing me along we got there. I never felt pressured to agree to anything and she went to great lengths to make sure I was happy. She successfully captured the essence of who I am and put it into words. I am proud of my profile page so do take a look if you want to see the end result.
I would happily recommend Michelle but if you want to get in touch direct to ask me some questions, please feel free to do so.”
“When invited to feature in Living magazine, I wasn’t sure what to say, or how to say it.
At first it was daunting, thinking What have I got to say? But working with Michelle, she quickly made me realise I had a lot to share. She helped me feel comfortable, she was warm, and I felt at ease sharing my story, which she brought to life in a way I couldn’t have achieved on my own.
I highly recommend using her services.”
“November was my first time using a copywriter and I’d like to thank Michelle Power for her perseverance in ensuring I had the right message for my audience. As a (long time ago) A-student in English, I thought I was fine, but that’s not what it’s about. It’s so much more.
Michelle grilled me politely until she really understood what I could do and how it worked. They she reorganised and rephrased my copy to make it appealing to a reader ‘from the outside in’ as it were. That’s something you can’t do from inside your expertise.
I highly recommend Michelle and glad I took the plunge after nearly two years of knowing it would be a good idea!”
“I had been sending out monthly emails for several years, but felt the content was becoming very staid, samey, and too technical. I wanted someone to help me with content from an ‘observer’ point of view. Someone from outside my business who would word things differently.
Michelle did that for me and more! I would come up with some ideas and Michelle would take them away and work her magic on them and together we’d create informative, interesting and fun content! I rely on Michelle a lot now for my monthly emails and the more we work together the more Michelle understands the nature of my business and my clients, and proactively suggests messaging or content.
Looking at MailChimp’s stats for open rates, it would seem that the average for Consulting is 20.13%, Business & Finance is 21.56%, Professional Services is 21.94%. Since I’ve started working with Michelle the average open rate increased to 30%, way above the industry benchmark, and the average number of opens increased by more than 70%!
I would highly recommend Michelle for anyone who wants to freshen up their marketing content. You’ll be glad you did ... I know I am!!”
“I have been working with Michelle on 2 books. I have all the content and wise words but often lack the ability to do it credit in written format.
Michelle is a wizard at not only sense-checking my writing and often re-writing my words but also in holding the entire book in her head and offering invaluable editorial recommendations and changes.
I have published one book and continue to work through Michelle’s recommendations on the other. I have a 3rd book which I’ve completed the second draft of which I will also be sending Michelle shortly.
I simply could not be writing books that read well and have impact without Michelle’s incredible input.
I have no hesitation recommending her for creating pieces from scratch or re-writing existing content to a professional level. No matter how big or small your project is, it will be better with a bit of Michelle in it.”
“I want to give the most massive shout out and thankyou to Michelle Power. We have been working on a website together for one of my clients, me as designer, Michelle as copywriter.
Michelle has written the most amazing copy, turning what has to be quite informative and sometimes technical copy into words that are creative, inspire and are a joy to read!
She has been the best support and has totally nailed the brief we were given! I cannot recommend her enough! So want to work with you again, thankyou so much for doing such a fabulous job!”
“Michelle is a delight to work with. A skilled copywriter with an excellent understanding of marketing, advertising and retail, she gets to the heart of a brief.
Michelle is commercially minded and always aims to understand the customer. She understands the challenges of marketing in a complex retail environment across multiple channels and has delivered enduring copy and product names under tight deadlines on numerous occasions.”
“Earlier this year Michelle took on the job of writing the copy for the service pages of the ASM Plus website at short notice.
Using her superb grasp of the English language, her incisiveness and her ability to explain quite difficult concepts simply and accurately she did an excellent job in double quick time. I cannot recommend her highly enough - You cannot afford not to instruct her!”
“Michelle has just made our new website such an easy process. She took my scribblings and turned them into prose and sentences that flow. I’m Delighted!”
“We asked Michelle to create a new and improved website, with a distinct tone of voice reflecting our professional yet approachable nature, written in clear English, with a modern look and feel.
As well as writing and wordsmithing, Michelle was the PM, and recommended and engaged with the designer and website builder on our behalf.
Michelle was brilliant, she came up with great and creative ideas, she was responsive and delivered a result which we are proud of. She communicated well throughout the process and dealt with our feedback constructively. She was positive and proactive, and a real pleasure to work with.
As well as creating our new website, Michelle now manages updates and improvements on our behalf and always responds quickly, and comes up with new ideas and suggestions to help us improve traffic and engagement with the website. ”
“As a food and drink brand expert, I collaborate with many experts such as copywriters, photographers, illustrators etc to deliver well thought through, strategic brand identities.
I was commissioned to design the first recipe book for Blackberry Cottage, a brand that makes cakes with secret ingredients (vegetables, shhh!)
I had heard great things about Michelle but hadn’t worked with her before. The client - Kate Saunders - had not worked with a copywriter before and was unsure what to expect.
Michelle was amazing to work with. She met with Kate and was instantly able to understand the personality of the Blackberry Cottage brand and create a suitable tone of voice. On top of that her attention to detail was incredible.
I would highly recommend Michelle, she was professional and approachable to work with and the results were excellent!”
“Having known Michelle a long time through my business and latterly a business success group, I had no doubt she would be the person to work with. She is professional, assured, and really takes time to get to know you and what you need before writing any copy. Highly recommended. ❤”
“Power of Words has proven to be a huge asset to my business website.
Not only is the wording for my products succinct and relevant, the attention to detail is second to none.
The service and input has been great, they are always looking at different aspects of SEO, blogs and social media to boost awareness of my business and generate sales.
Sales from the website have increased since engaging Power of Words and I feel we have a great partnership. I’m looking forward to taking the website on to even greater things, with the guidance and expertise of Power of Words.”
“I too can vouch for Michelle who wrote a great press release for the opening of my shared workspace that was published in three local papers. A joy to work with and looking forward to more collaboration in the new year! Watch this space!”
“Michelle delivered great results for the business, creating memorable, bestselling product names, launch campaigns and beautifully-crafted copy. Michelle would be a great asset to any business and is a pleasure to work with – I’d recommend her to anyone.”
“I engaged Power of Words to build a new website. They came up with many varied ideas and we chose a design that would be very user-friendly as well as easy for us to manage.
The attention to detail, along with the insightful suggestions and dedication, mean that I now have a great website, being a vast improvement on its predecessor.
Working with Power of Words was a huge pleasure, always willing to consider my needs and address them in a succinct manner. I can’t recommend Power of Words highly enough.”