Canon Cameras

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The brief

Canon's latest photographic innovations contained a wealth of cutting-edge technology. One was an innovative award-winner, the other came in a beautifully proportioned stainless body. 

The solution

Flag the 7 key benefits of the SLR, using the seven point focus feature as a visual device to link copy and image. 

The compact Ixus camera was the perfect balance of brains and beauty, so we made this the focus of the ad. Ozwald Boateng, who was shaking up Saville row with his iconic tailoring, shot by the brilliant Bob Carlos Clarke, was the perfect combination.

As I say in the ad, we are weak, we are human.  

If you like what you've seen, are looking for something specific, or would like to talk about a project, please email michelle@powerofwords.media or call 07870 416455. I love words and am always happy to talk.