Case Studies
A well-written case study doesn’t tell the reader why you’re great, it shows them.
Telling a story is one of the most effective ways of imparting information that will be remembered. A case study is a true story of a time when your business went above and beyond, solved your client’s problem or did something that made the difference they needed.
A good case study is one of the best ways to illustrate what you’re like to work with. It can help to get a prospect over the line, bump your business up a shortlist and get you found in Google searches, driving that most elusive of business wishes, inbound marketing (where your prospects find and come to you, rather than you having to invest in trying to reach them when they may not be looking for you).
You can find out more about how a case study can help your business here.
When I write a case study, my objective is to write copy that delivers on your end goal, while taking the work and worry off your shoulders. This means I do everything up to designing the finished document. You can see what’s involved below.
If you’d like to take a closer look, click on a case study below and it will open in a readable pdf.
How Power of Words crafts effective Case Studies
We start at the end by agreeing what you want the case study to achieve, and you taking me through the story.
You introduce me to the subject of your case study – it’s their story I’ll be sharing. I’ll take it from here.
I prepare, doing background research on both companies – yours and theirs, drafting informed questions that will make the most of the interviewee’s valuable time, SEO keyword research to help the finished case study to be found in searches and more.
A time is agreed with the interviewee for an informal chat, typically 20-30 minutes. With their permission, I record the conversation for transcription ensuring I accurately capture their comments. This also gives you great testimonials that are usually better than they’d write for you.
Now I get to work giving the story, with its great insights and quotes, a structure before crafting the copy, which needs to be engaging not a snorefest.
Once written I share the copy with the interviewee and client for any corrections and feedback. Two rounds of amends are included, although I rarely need more than one.
Should logos, photographs, diagrams or product shots be needed, I’ll gather these for you.
I supply the approved copy for you to flow into your case study template ready to load onto your website – you’ll notice with the examples above, every business has its own unique look and feel. The copy can also be cut down for use in blogs and social media posts.
And you’re good to go.
Interested in finding out more? Great! Let’s have a chat to identify the story that could help get your next client over the line, call me or send me an email.
Not sure if you have a case study-worth story? I’ll bet you do, it just may not be the one you think it is. Let’s talk about what you’d like to achieve and what stories you may have. A well-written case study is a long-lasting piece of communication that could end up paying for itself several times over.
Email michelle@powerofwords.media or call 07870 416455 to see how I can show the reader why yours is the business they need.