Power of Words

Mars 5 Little Ones

Press ads

The brief

The launch of Mars 5 Little Ones - a new chocolate treat from Mars aimed at women 18 - 35.

The USP - five little Mars bars in one pack - a more sophisticated take on fun size. But the budget was tight, and the challenge as always creating the greatest awareness for the money.

The solution

Realising that this was 'Pleasure little by little by little' – one small bite-sized treat at a time, we broke the ad space into five bite-sized parts – capturing the essence of the product.

By using the whole height or width, the ad effectively owned the whole page, at a fraction of the cost. 

If you like what you've seen, are looking for something specific, or would like to talk about a project, please email michelle@powerofwords.media or call 07870 416455. I love words and am always happy to talk.