Year of Wellbeing

Microsite / digital

"With just three months from brief to launch, Michelle project-managed and produced copy for the new Wellbeing microsite, ensuring the site was delivered on time, on brief and on budget. The new microsite engages a new younger audience, expanding the brand position. A great piece of work.

I worked with Michelle for several years and would have no hesitation in recommending her to anyone looking for a skilled wordsmith. She has a great eye for detail, goes above and beyond the brief, and is always a pleasure to work with."

Helen Baker, Managing Director at Neal's Yard Remedies

The brief

Create a microsite that will appeal to a new, younger, health-focussed audience, in just 3 months from concept to launch. 

The solution

Working closely with the designer and developer, we were able to launch the microsite on time, on budget and on brief, to the delight of the business. 

The content was search engine optimized (SEO) with keywords and long-tail copy seamlessly woven in. 

Tips were given on a different topic each month. Guest bloggers contributed, a holistic treatment and wellbeing recipe was added at the start of each month.

To achieve an ROI, product bundle offers were added each month which linked to the parent website and in-store for brand consistency.

Click here to visit the website

Email michelle@powerofwords.media or call 07870 416455 if you've a web project I can help you with. 

(Credit: Project Manager: Michelle Power Copywriters: Michelle Power & Rosie Stirret)

If you like what you've seen, are looking for something specific, or would like to talk about a project, please email michelle@powerofwords.media or call 07870 416455. I love words and am always happy to talk.