Get Lippy, in association with MTV's Staying Alive Foundation

Poster. Press ad. Leaflet. Website. Email. Outdoor event. In-store point of sale.

Window poster

Flash mob launch in Times Sq NY on the world's biggest HD TV

Window banner

In-store point of sale

Front & outside of campaign leaflet

Inside campaign leaflet

A double page press ad

Web content for the campaign

More information is given on email

Staff T-Shirt

Behind the till banner

Single page press ad

Reverse of the window poster

Badges take the campaign onto the street

The brief

Campaign to raise money for HIV and AIDS awareness around the world, through sales of a limited edition Lip Butter. Target audience under 25s.

The solution

A cross-channel campaign, supporting MTV's Staying Alive Foundation, launched in the US with a 'flash mob' broadcast on Times Square's world's largest HD screen.

The message was shared via longer copy in a leaflet and email, with mid-length copy in press, in-store posters and POS reinforcing the key facts.

The campaign proved a huge success and was repeated the next year.

If you like what you've seen, are looking for something specific, or would like to talk about a project, please email michelle@powerofwords.media or call 07870 416455. I love words and am always happy to talk.